Gayla Ouellette
Marketing, Business Development, and Public Relations Specialist

Manager, Business Development

Walkenhorst's

Sparks, NV 

June 2019 - Current

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• Responsible for the retail sales of inmate care package business, identifying new opportunities, and attracting new clients within Departments of Corrections (DOC), and State Hospitals nationally.​

 

• Work closely with family owners to identify and manage gaps, risks and influence action. 

 

• Client Relationship Management: Establishing and cultivating relationships with Correction's Partners.

 

• Prepare detailed market analysis; financial projections; compile demographics, and competition data.

 

• Project Manager and writer of government RFPs and RFQs for retail and wholesale (commissary bids), with demonstrated success in writing winning proposals and securing new business.

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Executive Director
Amplify Life

Sparks, NV 
​June 2013 - January 2019

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• Positioned this 40+ year old company, providing them with a marketing and strategic presence rivaling national nonprofits.

 

• Orchestrated a re-brand across all business channels, achieved at a cost savings to the organization of more than $100,000.

 

• Renovated and opened a 12,000 sf Skills and Recreation Community Center.

 

• Implemented business strategies producing an increase in clients by 180 percent and an increase in services by 260 percent.

 

• Cultivated strategic alliances with the State of Nevada, and corporate business leaders to introduce pre-vocational programs for special needs youth. My results prompted State partners to call my work ‘The Gold Standard’ and resulted in the State initiated contract extension from 50K to 400K a year.

 

• Recruited and on-boarded paid and volunteer staff of over 100 unique individuals annually.

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• Developed staff training modules and program curriculum.

 

• Compelling grant writer, private and government sectors, producing awards in excess of $500K annually, with a win rate of 95 percent.

 

• Accomplished fundraiser and planner, Increased revenue generated through annual fundraising by 200 percent.

 

Vice-President Business Development/Principal

Global Preclinical Training

Reno, NV 
​May 2008 - June 2013

 

• Developed a state-of-the-art global information-sourcing web platform for drug development professionals.
   

• Designed and produced scientific training programs.
   

• Researched and united faculty teams of industry experts to collaborate on training objectives.
   

• Educator on-boarding.
   

• Introduced innovative approaches to create networks extending beyond the classroom benefiting students, faculty, their businesses, and the international drug development community through scientific philanthropy.
   

• Developed all collateral and print materials.

 

Marketing Manager, Global Preclinical Services

Charles River Laboratories

Boston, MA 
​June 1999 - May 2008

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• Managed marketing of the global preclinical services segment with annual sales growing from $100 MM to nearly $700 MM during my tenure with the company.
   

• Developed client processes adopted across Charles River Preclinical Services globally following the acquisition of Sierra Biomedical.
   

• U.S. project lead on the global integration of marketing strategies and best practices across corporate acquisitions.
   

• Developed the marketing plan for Charles River’s state-of-the-art flagship research laboratory in Nevada.
   

• Principal architect of the annual customer event. Responsible for sourcing venue and talent. Experiences range from a country western legend on stage at the Grand Ole Opry to an evening at the Baltimore National Aquarium.   

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Marketing Director
Sierra Biomedical

Sparks, NV 
June 1996 - June 1999

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• Implemented unique marketing strategies, fostering a rate of business development yielding a 20-fold increase in revenue.
   

• Established a customer relations department contributing to improved processes for client interactions, exponentially benefited the company’s flow of work and increased customer retention.
   

• Contributed to the strategic positioning of Sierra Biomedical, leading to its acquisition by Charles River Laboratories in 1999.

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Co-Founder/Partner

Microline Technologies

Lake Forest, CA 
​February 1989 - January 1996

 

• On the development team that designed, manufactured and patented the first digital Skin Analyzer for the Gillette Corporation.
   

• Project Manager on new product development for a variety of organizations such as: Merle Norman Cosmetics, Jafra Cosmetics, Mary Kay Cosmetics, Pebble Beach Golf, Giorgio of Beverly Hills, Herb Alpert Enterprise, A&M Records, Max Factor Cosmetics, BeautiControl Cosmetics, and Dick Clark Enterprises.
   

• Managed client relationships, fostering sales growth of $2.6 MM.

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